Creative DNA x Fashion Scout present WAUZINE – a digital showcase including three limited edition digital publications, featuring 11 emerging designers from Kenya, and bringing together cross-cultural collaborations between writers, illustrators and creative teams in both London and Nairobi.
The first of our three issues explores Nairobi’s myriad neighborhoods through a fashion story by photographer Maganga Mwagogo showcasing the bold and powerful work of our designers and an in-depth essay by Awuor Onyango revealing the cultural and social ley lines that underpin the Kenyan capital.
WAUZINE is designed and created by the team at Fashion Scout, with Helen Jennings, Co-founder and Editorial Director of Nataal Media as Features Editor and showcases exclusive photoshoots under the creative direction of Sunny Dolat, Fashion Curator and Co-founder of The Nest Collective.
As the UK partner of the British Council’s year-long Creative DNA programme, Fashion Scout is spearheading this online platform in order to give the designers visibility to a global audience whilst celebrating a diverse variety of voices and creativity.
Issue 002 will go live in January and Issue 003 will be live in February just before London Fashion Week when we will feature a Wauzine fashion film on the Fashion Scout’s digital schedule.
Wauzine Cheza Kama Wewe One Project, Two Countries, Eleven Designers, Boundless Creativity
Creative DNA programme supported by the British Council is focused on promoting alternative and innovative approaches to the global fashion system with the ambition of demonstrating that the fashion sector in Kenya is a professional choice for young people and a valuable contributor to the creative economy.
The programme conducted work in six major areas: Research and Insight, Policy and Advocacy, Business Support, NESTA Creative Enterprise Programme, Fashion Incubator as well as #FashionFridays
As part of the Fashion Incubator programme, British Council is working with local fashion designers in Kenya to boost the growth of a sustainable creative industry in the face of the Covid-19 pandemic through a programme aimed at developing their skills, knowledge and global networks.
Creative DNA project is delivered by the Kenyan partner, Metta Nairobi and the UK based partner Fashion Scout, 11 fashion businesses have been immersed in a 12- month incubator programme between February 2020 and February 2021 – including a business bootcamp, personalised mentoring, competitive seed funding and will be showcasing on Fashion Scout’s digital schedule during London Fashion Week.
Creative Enterprise: the British Council offers individuals and organisations training in business and digital skills, networking events, access to new markets and connections to resources. You can read about the Creative Enterprise programme